iTalk Global Communications is looking for a Product Marketing Specialist to join us in our McLean, VA headquarters. You will focus on subscriber acquisition and engagement for new TV apps and website. The ideal candidate must have experience in digital marketing and content writing, and should be able to manage end-to-end marketing campaigns and track data results.
- Manage digital marketing campaigns on Google Ads, Facebook ads, and YouTube Ads to drive online traffic and conversions.
- Manage Apple Store and Google Play Search Ads to drive app downloads.
- Provide creative ideas on marketing assets, including but not limited to banners, landing pages, and video commercials.
- Collect and evaluate data on-site and on social media to analyze content performance and best practice in boost watching hours and customer engagement.
- Engage with social media audiences across Facebook, Instagram, and WeChat to promote product and brand awareness.
- Manage email newsletter/marketing and mobile marketing (push notification, in-app messages).
- Support SEO strategies by identifying in-market keywords opportunities.
- Chinese – Mandarin bilingual.
- Experience in mobile app marketing, digital marketing, programmatic marketing preferred.
- Experience in managing PPC and SEO preferred.
- Experience in managing Facebook Ads and YouTube Ads preferred.
- Experience in App Store and Google Play Search Ads preferred.
- Experience in email marketing, content marketing, video marketing, and social media preferred.
- Strong understanding of online marketing funnel, and best practice.
- Strong understanding of app user experience preferred.
- Interest in Chinese TV content preferred.
- Bachelor degree in Marketing, Communications, or related field required.
- Strong writing and communication skills in English and Chinese required.